Resources

 

 

 

 

Sport Marketing: 3rd Edition — Bernard J. Mullin, Stephen Hardy, William A. Sutton

WNBA – It’s Not ALL About the Benjamins

A Matter of Value Instead of Profit

Sports Engagement. Say “Yes.”

NHL All Star Game: Social Media Engages Fans During Broadcast – Bleacher Report

INFOGRAPHIC: How NFL Teams and Players are Adopting Facebook and Twitter

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